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  • Treadmill event raises awareness of campaign to reduce knife crime

    Henry James

    EMPLOYEES from Anytime Fitness in Maghull along with their customers kept a treadmill going for 21 hours with someone on it to raise awareness of the campaign #NoMoreKnives.

    The event was held on the pre sale shop opposite Maghull Square on Thursday, December 21.

    The main staff taking part were the franchisee Alex Ivanoff, the general manager Georgia Hughes, and James Calveley ( membership advisor).

    Georgia kicked off on the treadmill at midnight for two hours, then Alex did a couple of hours and James did two.

    At around 6am they had their first volunteer on the treadmill.

    Georgia said: “The event was to raise awareness in the spike in knife crime, not only in Liverpool but across the UK, with more and more victims getting younger.

    “After Sam Cook died on his 21st birthday in the Empire bar, it was almost like the final straw. We decided to do 21 hours of cardio, on December 21 as Sam was only 21 years old. We decided against having a fundraiser and instead we asked people to donate time.

    “If we can stop one person going out with a weapon and save one person that’s what we want.”

    Mixed martial arts (MMA) fighter Paul Bentley launched the #NoMoreKnives campaign. He came down with local celebrity, Lee Chadwick.

    They had 13 people donate time, from anywhere to 15 minutes to 90 minutes. The 21 hours was covered and 84.37 miles was completed.

    Georgia added: “We wanted to stress the importance of the campaign and how people should go to gyms, or take part in boxing or MMA rather than commit knife crime.

    “It did not matter if people walked or ran. It was an eventful day and something that we all enjoyed.”


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