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 ollie.cowan@champnews.com
Monday, 24 February 2014 (3048931)
Champ highlighted in national newspaper campaign
by Ollie Cowan


LOCAL Weekly newspapers such as The Champion series are being highlighted for their focal role in the community as part of a major national campaign.

Tindle Newspapers chairman Sir Ray Tindle this week announce the launch of a major campaign organised by the Weekly Independent Newspaper Association to promote the strength of the local weekly newspaper as a focal point of community life.

“During the recession and throughout the whole of my 65 unbroken years in local newspapers, I have become well aware of how strong and well-established are the newspapers in the local press,” he said.

“We shall continue for many years to come giving a vital service to the local communities of the UK.”

David Newell, director of the Newspaper Society which represents regional and local news media, said: “Weekly newspapers are the cornerstone of the newspaper industry in the UK.

”They connect communities and businesses together in a way in which no other media can. Today marks the launch of a nationwide initiative to promote weekly newspapers and celebrate their success and their future.

“The Newspaper Society will play its full part in supporting the WINA campaign and in ensuring key opinion formers understand the central role weekly newspapers have in today’s media landscape.”

'Local Weekly Newspapers – With You All the Way’ will take the form of a TV campaign with a 30-second showcase animated TV ad featuring a character called Ray and his local weekly paper at different life stages.

The ad will run from February 21 in TV regions across the UK.






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