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Monday, 30 September 2013 (3043497)
BID proposals for town centre
by Ollie Cowan

THE development team behind Southport’s hopes to secure Business Improvement District status have consolidated feedback from businesses in the town to develop their initial proposals.

If given the go-ahead, the BID could generate up to £2.5M to benefit Southport over the next 5 years.

The proposals include:

More events and marketing - delivering new events and coordinated marketing campaigns to drive footfall and boost visitor spend whilst also providing support for existing activity.

More relevant street markets and festivals and more to promote and support our arts and cultural heritage.

Light up Southport - replacing the Christmas lights across the town centre. The proposal also includes making more imaginative use of LED technology to light up Southport at night.

Digital Southport - making the town one of the most digitally connected destinations for shoppers and visitors. The proposals include delivering a brand-new free to access Wi Fi network that covers the town centre. This is not just about the visitor experience – it allows us to collect valuable visitor data and that in turn will help to make our efforts to promote the town more effective.

Making our town look and feel better - improving the visual appearance of the town’s gateway streets, roundabouts, signage, and open spaces to make our town more welcoming and more appealing.

Engaging BID Ambassadors - engaging more “meeters and greeters” to provide that welcome first point of contact for visitors.

Making our visitors and shoppers feel safe and secure - by introducing an effective business crime partnership and other measures to reduce shop theft and anti social behaviour.

Boosting the town’s early evening and night time economy - better promotion and incentivised marketing campaigns to attract more people into the town centre.

Making Southport feel safer and more secure - developing effective business crime reduction schemes that reduce shop theft and anti-social activity in the town.

Reducing the blight of empty properties - working with landlords and Sefton Council to develop and market an “Invest in Southport” campaign that promotes and encourages investment opportunities in our town.

Helping business grow and prosper - developing a package of business support, mentoring and training.

Managing the streets more effectively - working to stop illegal trading and illegal begging.

Hugh Evans, the BID Project Manager, said: “A successful BID will provide businesses with an opportunity to improve their own trading environment and also the chance to influence what goes on in the town centre.

”By investing collectively as a business community businesses will be able to generate a far bigger bang for their individual buck with the clout to get things done“.


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