Crosby dad's 24-hour cycle in memory of his mum

Crosby dad's 24-hour cycle in memory of his mum

by Tom Martin (April 2021)

A Crosby dad will cycle on his online training bike for 24-hours straight next week to raise money for Alzheimer’s Society.

Phil Robinson, who is Managing Director of Vici Resourcing Ltd, will climb the equivalent of Mount Everest in the process.

But his endurance challenge on Friday 9 April 2021 is just a warm-up for a cycle from Land’s End to John O’Groats in September.

Phil’s fundraising for Alzheimer’s Society is in memory of his beloved mum Barbara Robinson, who passed away in September 2015.

“My mum was an amazing person, full of life and energy,” he said. “She gave so much time to helping and supporting those in need.

“She was such a strong person and a rock in my life and since she has gone it has left a huge hole.”

Phil was devastated by his mum’s death but taking up cycling gave him a new focus.

“After mum passed away I was at rock bottom, but my dad and my wife suggested I find something to challenge myself and I found cycling,” he explained.

After embracing his new hobby, Phil decided to fundraise for Alzheimer’s Society, and he completed a 50km bike ride in 2016 raising £2,500.

He went on to join the Sefton Velo cycling club in Crosby who helped him train to complete a London to Paris bike ride in 2017 with Alzheimer’s Society, raising an impressive £5,000.

“I got fitter and lost a lot of weight and the fresh air and comradeship of the Paris challenge was fantastic,” said Phil.

“When I finished the ride on what was also my 10th wedding anniversary all the emotions just came to me in one massive go, but in a way it gave me closure and it was an incredible experience.

“I really want to try and make a difference and raise some money for Alzheimer’s Society so that people can get the support and much needed help to face this disease.”

Phil had originally hoped to cycle from Land’s End to John O’Groats last year which would have finished on the 5th anniversary of his mum’s passing, but the event was cancelled due to coronavirus pandemic.

“This year’s event will finish the day after mum’s anniversary, but it will still mean an awful lot to me,” he said.

For next Friday’s event Phil will be going on a 24-hour virtual bike ride on the ‘Zwift’ online training programme which will see him climb the equivalent of Mount Everest on his bike.

“I’ll be climbing 8,846 metres which is what’s known as an Everesting,” he explained.

The rest of the time will be spent on flatter virtual terrain where Phil will be joined by his friends from Zwift, including his online cycling team ‘Cryogen’.

“My online training has been a God send this year with lockdown and I have made so many friends on there, many of whom want to support my fundraising efforts.”

Linzi Stewart, Alzheimer’s Society Community Fundraiser for Cheshire, paid tribute to Phil’s fundraising efforts.

“We are extremely grateful for all the time and effort Phil has put into raising money for Alzheimer’s Society, particularly at what is such a challenging time.

She continued: "The coronavirus pandemic has been devastating for families in Merseyside and across the UK.

"People affected by dementia need us now more than ever, but the pandemic has hit us hard financially, despite an unprecedented demand for our services.

"The money raised by Phil will help Alzheimer’s Society reach and support more people through our vital services, like our Dementia Connect support line, which has been used 3.7 million times since the pandemic began.

"We are in awe of supporters like him, whose dedication to fundraising for Alzheimer’s Society ensures that we are able to support people affected by dementia when they need us most."

If you would like to make a donation to Phil’s fundraising campaign please go to

To support Alzheimer’s Society, why not get involved with Dementia Action Week (17-23 May 2021). For more information, and for advice about dementia, please visit Alzheimer’s Society’s website at

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