Borough’s logo is a no-no for designer

Borough’s logo is a no-no for designer

by Henry James (January 2022)

WEST Lancashire Borough Council has not performed well in a nationwide list of council corporate imagery, put together by a graphic designer.

The list has proved to be a viral hit and creator Robin Wilde does not hold back with some of his comments.

West Lancashire Borough Council’s emblem came in at 316th with Mr Wilde commenting simply: “Get in the landfill with the rest.”

Bottom of the list was Allerdale Borough Council in Cumbria (403) while top was Bedford Borough Council.

Robin said: “Each has been ranked using some broad criteria accounting for the adherence to design principles, the originality of the concept, and the technical execution, with nebulous bonus points added or subtracted on a whim, because unlike your local council, this is not a democracy.”

A spokesperson for West Lancashire Borough Council said: “We are very proud of our Council crest which appears on our publications, signs, and vehicles and features references to the Borough's heritage. The motto is 'Salus Populi Suprema Lex' which translates as ‘the health of the people is the highest law’, demonstrating that we are here to serve the people of West Lancashire and they are our top priority.”

Lancashire County Council did appear in the top half of the table, but was still placed at 182 out of the 403 local authorities assessed.

About the county council emblem Robin said: “I’m not sure what’s going on with the wordmark here.

“It looks like it was made of gelatine and then sucked on for half an hour. It’s not an awful look, but jars badly with the very angular rose and supporting text.”

A Lancashire County Council spokesperson said the authority was “really proud of its logo” as “it says exactly who we are and is instantly recognisable because of our county red rose – just what a good logo should be.”

The spokesperson added: “This ranking is a bit of fun and has given us something to smile about.

“Of course we disagree with our ranking – by proudly showing off the historic red rose of Lancashire, we’re pretty sure our logo is the best in the country.”

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