Pleasureland looks to expand fun experience!

Pleasureland looks to expand fun experience!

by Tom Martin (August 2022)

PLEASURELAND boss Norman Wallis has been meeting with industry experts as he looks to carry out an “accelerated development for the park” over the next five years.

With the Big Wheel now spinning and the new Viking Golf nearing completion, Mr Wallis is keen to expand Pleasureland even further and create more rides. 

He recently met with Italian ride producers, Zamperla, to discuss exciting plans for new attractions.

Universal Rides, which owns Pleasureland, is in advanced talks with suppliers – and partners - for a new Dinosaur experience.

Mr Wallis, who is the CEO of Pleasureland and Universal Rides, said: “It’s been about getting the right people on board who can deliver at this scale. Zamperla is an outstanding producer in terms of the amusement experience. The company is innovative, its rollercoasters are incredible and the quality of the engineering is excellent. 

“They are one of a small number of front-runners we are looking at, including high-end German and Dutch manufacturers, to partner the park as it transforms. It was a pleasure to welcome the Italian team and inspiring to get their thoughts around delivering a best-in-class attraction for the North.”

Mr Wallis met with Zamperla’s sales manager, Marco Mazzucchi, chief sales officer Valerio Ferrari and marketing manager Nadia Panato. He showcased the park in a visit aimed at advancing plans already in play as the park pushes the boundaries for visitor numbers and family entertainment experiences.



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